Trish Jaraicie

Trish Jaraicie, CAE, is the director of membership and marketing at IEEE's Communication Society (ComSoc). Her focus is on membership growth and the development of marketing programs to drive the organization's strategic plan. A member of the organization's leadership team, she directs branding, marketing, and data-driven strategies and tactics to drive member and non-member engagement, audience expansion, and conversion.

Jaraicie previously served as the director of marketing and membership at the Society for College and University Planning (SCUP). Her primary focus was organizational membership and marketing stability and growth while launching a new brand identity and expanding digital marketing practices.

Prior to SCUP, Jaraicie acted as the director of marketing at The Enrollment Management Association, where she led brand, membership, product, and service marketing, as well as served on the organization’s strategic planning team. Prior to that, she spent 10 years in various marketing leadership positions at an international consumer goods manufacturer in the music industry. Jaraicie developed her love for understanding customers’ needs while working in various roles at marketing and advertising agencies in the greater New York area, which served the financial, utility, telecommunications, education, and music/pro-audio industries. She is a native New Yorker who now lives in New Jersey (a sin!). When not working, she’s usually found chopping onions alongside her husband, running someone to tennis practice, or reading historical fiction.